These bad web design elements that will cause visitors to bail on your website

No visual engagement

Unattractive sites miss out on the opportunity to gain instant attention, trust, and credibility.

Non mobile responsive website

Just because you can see your website on your mobile device does not mean it is responsive. It is crucial to have a proper mobile responsive website with better than 70% of website traffic coming from mobile devices. Users do not want to use their fingers to enlarge your content – I can not stress this enough – mobile responsive websites are 1000% essential.

Crowded content

Often, I see website builders who cram all their content on the home page. The pages are jacked up with bad colors, image banners and text – it is a total mess! This is distracting and makes it hard to focus on content, a huge turn off! Navigation and flow directing visitors adds interactive aspects to your site getting your users involved with the information you are providing.

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Bad quality photos

Bad resolution, having nothing to do with your product or service will confuse visitors. Images add a lot to websites. They should be relative to your content, tell a story and give visitors a quick visual idea of your message.

Bad visitor experiences

The number one turn off when entering a site is confusing navigation. Eyeballs will glance your website if they do not see where to go – they go! Rule of thumb, data need needs to be accessed within 2 to 3 clicks

Too many colors and fonts

Too many colors and large areas of bright color will give many headaches. My advice is three colors. Black, white and one other color. Try to use the same font throughout your website.

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So how does bad design affect your business?

I have just laid out 6 bad design elements that will affect your website, but what is the actual impact on your bottom line? While it is difficult to measure, these consequences include:

Damaging your credibility

While you may be the best at what you do but your website is turn off many will never learn about you therefore your qualifications and credibility go unnoticed.

Poor design makes you seem out of touch or behind

An outdated site tells your customers you are behind the times or even worse, you do not care enough to update your visitors with the latest communications. Visitors will assume you are out of touch with advancements in the industry. The lack of website engagement will fall short with your attempt to convey your message to visitors that you are the best qualified for their needs.

Costs you customers

Every time a potential customer bails on your site in frustration because of broken links, clutter, or confusing navigation you probably will probably never see them again. If your competitor offers the same services in an intuitive website design, your loss is their gain.

Visitors may think you do not care

When your website looks outdated and old, you are displaying a message that you do not care about your customers needs. This neglect could be portrayed as you not being up to date in other areas of your business as well.

Out of business

Your outdated, unattractive website is the equivalent of putting a ‘going out of business’ sign in your window. Visitors may wonder if you are still in business if things are years out of date with both design and content.

Bottom Line

An important part of getting potential and existing clients to trust you is having a well-designed website. Having an attractive website design is not the be all and end all in having a successful website. Although, 75% of consumers admit they judge a business’ credibility based on their site’s design, it can make a real difference in making sure your site rank well, and your visitors converting to clients.

Good design is about opening the door to your customers, making them feel comfortable, while you walk and talk them through your products.

Want to improve the look of your website?

Look at JoeUSA.com website projects – if you like what you see request a quote – email contact@joeusa.com or call 321-300-6488



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