Keri Goff - Vice President & Video Editor, A Cut Above Video Productions, Inc.

Video Platforms such as YouTube, Vimeo and Periscope have taken over the internet. Ask the next person you see today if they have ever wasted time watching videos on the internet. The answer will undoubtedly be "Yes".

"YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. YouTube overall, and even YouTube on mobile alone, reaches more 18-49 year-olds than any cable network in the U.S." - YouTube Statistics

With these staggering numbers, your business has to make the effort to be seen, heard and most importantly, watched. Video is the key to interaction and engagement with your company, and that potential alone is why your business needs a solid video presence.

So, let's go back to that person you asked if they have ever "wasted time" watching videos on line, and find out what they like to watch. I'm betting it's going to fall into one of the categories listed in our full blog.


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The more successful our clients are, the more successful we are.
Thank you for 30 Years of Serving the Space Coast!

Want to see where we came from, and where we are going? Seriously, we couldn't have made 30 years without the amazing clients we have here on the Space Coast! Visit our full blog for photos of our celebration and a video highlighting 30 years on the Space Coast.

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If you’re considering buying a new large video display for your home or office Ultra HD is a good choice. Though not much Ultra HD material is available today, that is changing and HD material up-scaled to Ultra HD does look better.

Why should you care that A Cut Above has the capability to shoot your video in Ultra High Definition, also known as 4K?

Let's first start with the technical aspects of what HD actually is. Most standard HD formats are either 1280x720 pixels or 1920x1080 pixels. Ultra HD (UHD) or 4K is called that because it contains about 4,000 pixels horizontally (UHD is 3,840 and 4K is 4,048 pixels across, both are 2,160 pixels high), roughly 4 times the amount of pixel data of standard HD.

Down-Sampling:
Scaling down UHD video into a smaller HD frame (deliverable on TV, mobile devices, websites and social media) is useful because the extra pixel data will allow for more flexible editing and provide higher picture quality. This is especially true while working within a Green Screen environment.

Shooting in UHD or 4K to get a sharper and cleaner final edit export at 1080p is the number one reason to shoot in 4K, but there are other time and cost saving reasons that make it useful as well.

Find more reasons why you should care in our full blog section!

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Back in the day when you wanted to boost your sales, you found a reputable video production house and asked them to create a corporate video. You would tell them the key points of your business that you wanted highlighted and viola, the talking head video script was pushed across your desk. It was a great tool, effective and to the point. AND it worked. Why is it that it doesn't work now?

Today everyone has a video camera in their pocket, and some savvy face book users even have set up a green screen in their office and hired someone proficient in iMovie to edit together a quick "CEO Minute" talking head video to blast out on a weekly podcast. Yet sales haven't moved in that promised upward climb.

With all the mediocre video streaming across consumers Televisions, Computers, Tablets and Phones it's hard to stand out. Simply because no one wants to watch a promotion or to hear you sell your product.

So how can you stand out from the rest? Read our full article in our blog section

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